Name : Neny Novitriana

NIM : 2006100824

Class : 10-18A

My Short – Medium – Long term

	Short term	Medium term	Long term
Academic	Passing the final test with good point.	Get into direction that I want in college.	In the 4th years, I want to graduate with good point. And in the next year, I want to get a job.
Social culture	More active in neighborhood organization.	I want to improve something with my friend.	Became an entrepreneur to produce my own income.
Self actualization	Turn down my body weight.	Change my mobile phone.	Buy a new car with my own money.

My Short term

• My short term in academic is passing the final test with good point. Because, I’m not understand very well about my course, and many course has result with low point. And because my weakness, I will try to learn and more understand all course with effort and hard work.
• My short term in social culture is more active in my neighborhood organization. Because, I’m not enough to associate with my neighbor. And then, I’m rarely in home. So, I try to often in home. And more often associate with my neighbor.
• My short term in self actualization is I want to turn down my body weight. Because, I feel not comfortable with the size of my body. And less doing physical exercise. Along with not organized food system. So, I will try to more get healthy life with some method is eat healthy food and doing physical exercise often.

Summarize about Public Relation

• The Public Relation is an effort to build and keep togetherness between public and the organization.
• The extend of Public Relation activity are :

- Analysing trends to know the present situation.

- Consequence production to think the consequence of possible action.

- Counselling, the Public Relations role is to help the decision maker.

- Implementation, Public Relation programme is needed, that is carefully worked through in detail.

• The Public Relation can be transfer process to help people can understand an organization actions and beliefs.

Summarize about Advertising

• Making a profit is a role of a business, it is only a way measuring the success of a company in supplying what customers need and want.
• Consequence, marketing is used to perform customers demands, white specific aspects. Such as a selling, sales promotion, advertising, direct marketing and public relation.
• The marketing mix are :

- The right product.

- The right price.

- The right place.

- The right promotion.

• The objective of advertising :

- To launch the product.

- To create awareness.

- To generate interest.

Summarize about Marketing

• Marketing can defined :

- Management.

- Identifying.

- Anticipating.

- Satisfying.

- Profitably.

• Profit is the term profit usually refers to a cash transaction.
• Data and Information consist are Marketing planning.
• The customer and consumer behavior :

- Channels of distribution.

- Decision making units.

- Decision making process.

- Behavior.

- Product and user benefits.

Summarize about Mass Communication

• Mass media thought as source of news and entertainment. They also carry messages of persuasion.
• Primary mass media as 3 categories are :

- The print media are books, magazine and newspaper.

- The electronic media are television, radio, recording.

- The chemical media are the movies is based on photographic.